The following Character Design Process highlights how I shaped the creative vision and brought to life new characters that guide players into the vibrant world of Tetris. This process was developed during 2023.

During my tenure as Creative Director, I collaborated closely with artist Chamakoso, from early concept development and visual direction, final execution, and integration with UI. The style was heavily influenced by Into the Spider-Verse and Cyberpunk: Edgerunners, incorporating modern, stylish elements into the game to enhance its appeal to younger audiences. Together, we built a cohesive world, compelling narratives, and distinctive visual identities for three original characters, elevating the brand’s personality and broadening its appeal.

The project is embedded as a Figma file — you can navigate between pages using the arrows at the bottom.